Marketing Locuri de muncă în Romania

Responsibilities

• Plan, manage, coordinate and execute all webinars programs & initiatives.
• Conduct, gather and analyze market research to identify new opportunities.
• Evaluate current strategy and identify weaknesses.
• Develop and implement guidelines and protocols for conducting webinars.
• Select and implement the most appropriate web conferencing technology.
• Create, maintain and execute a webinar schedule.
• Organize registration and follow up for each webinar.
• Work closely with other marketing organizations to ensure the successful promotion of all webinars.
• Develop benchmark criteria to measure the effectiveness of the webinar program and implement improvements as required.
• Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives.
• Measure the success of each webinar and report the results to management.
• Educate staff and prepare key messaging and presentation material.
• Work with speakers and marketing to determine the most important points to market the webinar.
• Review presentation materials and offer feedback to speakers.
• Maintain accurate database and frequent contact with pool of speakers and subject matter experts.
• Provide training to presenters and organize the preconference planning call.
• Conduct webinar promotions to drive audience registration (banner ads, Google Ad campaigns, social media, co-marketing, etc.).
• Post webinar surveys, polls and act as a moderator (if necessary).
• Record webinar sessions and edit audio for on-demand webinars.
• Distribute presentations and participate in conversations across a variety of channels (Online & Offline including social media properties).
• Follow up with webinar attendees.
• Develop unique value propositions and business partnerships that are targeted toward key customer segments.

Job Requirements