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Social Media and Email Marketing Manager

Social Media and Email Marketing Manager

ScriveinerRomania
În urmă cu 12 ore
Descrierea postului

Scriveiner is the UK's leading designer and manufacturer of affordable luxury pens since its launch in 2019. The Scriveiner range became an official bestselling brand in Amazon's US and UK marketplaces, and it is trusted by hundreds of thousands of customers worldwide. Scriveiner was founded by entrepreneurs Yanning Li and her husband Justin Lowes, who, having lived internationally, subscribe to a lifestyle of 'luxury minimalism."

The mission of establishing Scriveiner is to create beautiful, fit-for-purpose items that enrich people's lives in their everyday use. The pens have resonated with customers worldwide, leading to the company and its founders winning many prestigious awards, including the King's Award for Enterprise, Growing Business Awards, Sunday Times 100, Fast Growth 50, New York, European and International Product Design Awards, The Great British Entrepreneur Awards and The Stevies™- International Business Awards.

The Role

Apply here : https : / / tally.so / r / mOPgv7

Key Responsibilities

Email Marketing Strategy & Execution

  • Develop and execute email marketing campaigns using Klaviyo to engage and retain customers.
  • Optimize automated email flows (welcome series, abandoned cart, post-purchase, VIP loyalty).
  • Manage an engaged email list, ensuring list segmentation, personalization, and deliverability best practices .
  • Develop targeted email strategies for :
  • Monthly Drops & Limited Edition Releases
  • Scriveiner Collector’s Club Engagement
  • VIP & Loyalty Programs
  • Content-Driven Emails (Storytelling, Educational, Brand Heritage)
  • A / B test subject lines, content, and CTAs to optimize conversion rates and revenue per email .
  • Monitor email analytics (open rates, CTRs, conversion rates) and refine strategies based on data.

Social Media Growth & Engagement

  • Manage and grow Scriveiner’s social media presence (Instagram, YouTube, Facebook, Twitter, LinkedIn, Pinterest).
  • Develop and execute a content calendar that aligns with product launches, storytelling, and customer engagement strategies.
  • Create and oversee the production of luxury-brand-aligned content , including :
  • High-end lifestyle visuals
  • Customer testimonials & UGC
  • Brand storytelling & heritage content
  • Behind-the-scenes insights into craftsmanship
  • Engage with the community by responding to comments, DMs, and engaging with relevant luxury / lifestyle communities.
  • Work closely with influencers, brand ambassadors, and content creators to expand Scriveiner’s reach.

    • Data-Driven Optimization

  • Track and analyze social media & email performance metrics to optimize engagement and ROI.
  • Identify trends and opportunities in email & social to refine content and campaign strategies.
  • Continuously test and experiment with formats, messaging, and timing to improve effectiveness.

    • Ideal Profile

    Who You Are

    Luxury & Premium Brand Experience – You understand high-end customer psychology and can craft compelling messaging that resonates with an affluent, quality-conscious audience .

    Email Marketing Pro (Klaviyo Expert) – You have experience creating, managing, and optimizing email campaigns for e-commerce brands , using segmentation, automation, and A / B testing.

    Social Media Growth Specialist – You know how to build, engage, and monetize a social audience using strategic content, influencer partnerships, and community management.

    Creative Storyteller – You excel at crafting engaging, elegant, and conversion-driven content for both email and social media.

    Data-Driven & Results-Oriented – You analyze key metrics and refine strategies to improve performance across both email and social channels.

    Self-Starter with Strategic Thinking – You thrive in a fast-moving, creative environment and can work independently while collaborating with the team.

    Qualifications & Skills

  • 3+ years of experience in email marketing & social media management , preferably in luxury, premium, or high-end e-commerce brands .
  • Strong expertise in Klaviyo (email automation, segmentation, analytics, A / B testing).
  • Hands-on experience growing and managing Instagram, YouTube, Facebook, Twitter, LinkedIn, Pinterest for an e-commerce brand.
  • Proven track record of increasing engagement, conversions, and revenue from email and social channels.
  • Strong understanding of luxury branding, storytelling, and exclusivity marketing .
  • Excellent copywriting & design sense – experience with Canva, Adobe Suite, or similar tools is a plus.
  • Ability to analyze and interpret email & social media analytics to drive strategy improvements.

    • Bonus Points

    Experience in Shopify e-commerce marketing .

    Background in influencer partnerships & community engagement .

    Understanding of SEO for content marketing (blog, video descriptions, etc.).

    Experience with VIP / loyalty programs & customer retention strategies .

    What's on Offer?

  • Opportunity within a company with a solid track record of performance
  • Join a market leader within Ecommerce / Marketplaces
  • Fantastic work culture