Digital Marketing Manager

Job Description

Are you ready for an exciting journey? Become a part of a dynamic and impactful marketing team, responsible for driving our digital marketing agenda.

You'll be the subject matter expert for Digital Marketing efforts taking the lead on driving the most impactful campaigns!

We're pleased to share that we offer a hybrid working week arrangement called Best of Both , requiring 3 days in the office / store location and 2 days from home. No relocation assistance is offered for this position.

Core Responsibilities

To lead the digitalisation for the BU Marketing team in Commercial, Communication, Media Planning and Training areas.

To input and co-shape as well as locally deploy the regional Digital strategy in collaboration with a diverse set of regional and collaborators across a Digital ecosystem of owned, earned and paid channels.

Input into budget decisions for digital media channels alongside Brand Manager.

To be the subject matter expert for local digital marketing activations supporting across the teams, develop local execution plans using globally / regionally developed campaigns;

To drive content distribution for LEGO owned digital platforms, while looking for the relevant opportunities with partners’ platforms.

To drive the Digital Marketing measurement & performance analysis against regional Key Performance Indicators and benchmarks.

To suggest low hanging and scalable digital marketing opportunities for BU countries, i.e. in the area of content distribution.

Translate regional innovation opportunities and identify incremental local opportunities.

Do you have what it takes.

Complex digital marketing experience from agency or premium consumer brand, experience working in non-traditional marketing inclusive of influencer, experiential, social commerce, content marketing, digital integration.

High level understanding of global technical platforms in digital world from content distribution and advertising perspective.

Deep understanding of digital channels measurement and ability to connect digital critical metrics with overall marketing and business objectives .

Track record of defining digital strategies and sophisticated digital media eco-systems and its successful roll-out; experience building well-rounded digital marketing plans against bold business plans.

Track record of designing and rolling-out innovative projects in Digital Marketing area.

Drive for results – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning

Advanced English language knowledge.

LI-MD1

Join the global LEGO® team

What’s in it for you? Here are some of what to expect :

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.