Marketing Conversion Manager

We are seeking a Conversion Manager, for our client based in Cluj-Napoca, a digital solution provider.

Location : Cluj Napoca

Working setup : remote 70%, hybrid 30%

Collaboration method : CIM or B2B

Duration : 4-6 months, project based

Tasks

• Conduct in-depth analyses of conversion performance to provide actionable recommendations that support A / B and multivariate testing, the development of new landing pages, and the creation of innovative digital user experiences.
• Optimize customer interactions in alignment with the team’s methodology, employing heuristic evaluation, UI / UX analysis, messaging strategy, data interpretation, and funnel optimization techniques.
• Take ownership of key performance indicators (KPIs) within defined segments of the conversion funnel and customer lifecycle, ensuring continuous improvement through collaboration with cross-functional teams.
• Monitor, interpret, and leverage customer behavior data and conversion metrics to inform strategic decisions and enhance performance across digital touchpoints.
• Lead the development, execution, and performance tracking of the organization’s conversion optimization roadmap.
• Strive for high levels of agility and operational velocity in optimization initiatives, with a focus on driving both marketing efficiency and commercial success.
• Collaborate closely with various marketing departments—including Retention, Affiliates, SEO, Traditional and Digital Media, Social Media, and Referrals—to align strategies and ensure a cohesive user experience.

Requirements

Benefits

Next generation matchmaking - fast, accurate and 100% digital.