Brand Manager Oncology - Bucharest

Brand Manager Oncology - Bucharest

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Our aim is to help improve the outcomes of cancer patients with the ambition to one day eliminate cancer as a cause of death. Throughout our history, our innovative science has led to potential practice-changing medicines for patients with cancer, and although we have come so far, there is still much to be done. We are committed to furthering our research to redefine the cancer treatment paradigm.

What you’ll do :

As Brand Manager in our Oncology team, you will develop and coordinate the marketing strategy and operational marketing mix and tactics in line with global strategy in order to achieve the brand ambition by delivering budgeted or above sales growth.

Other responsibilities will include :

• Advocate for and drive the brand among office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long term brand success.
• Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages and tactical plans.
• Improve the full use of all available AZ channels by developing brand materials (digital / print) and activities through cross-functional collaboration. Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
• Be the product, competitor and market expert of assigned brand.
• Pro-actively adapts the Brand Plan in function of the constantly evolving environment to maximise brand potential.
• Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
• Responsible for budget of assigned brands.

Essential for the role :

Desirable for the role :

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a phenomenal Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

Date Posted

28-Mar-2025

Closing Date