Această ofertă de loc de muncă nu este disponibilă în țara dvs.

Trade Marketing Manager

Urban ConnectBucharest, Romania

În urmă cu peste 30 de zile

Tip loc de muncă

Descrierea postului

Job Location : Bucharest

Role description :

Responsible for the marketing and trade marketing activities in the region, focusing on Romania with strong cooperation of the Romanian KAM team
Prepare launch plans for the assigned brands based on local consumer and market diagnoses
Prepare compelling brand trade story to support listings
Engage retail customers behind the vision, brand strategy and NPDs with close cooperation of the sales team
Implement the annual activation plan including media (mainly TV, digital and social media campaigns),
Localize TV and digital assets from lead country
Organize tailor made promotions with local agency to support sell in / build distribution
Develop distribution strategy for the owned portfolio for excellent sales execution
Define recommended retail standard and promo price
for own portfolio (pricing strategy)
Monitor performance vs the defined sell in (Volume, Net sales revenue, EBITDA) and sell out KPIs (Market Share, Distribution, Price) with a constant overview of competitor activities and performance
Recommend actions based on the learnings during the year / following year to ensure further category and brand growth
Yearly budget planning and monitoring spend

Profile :

At least 7-10 years relevant professional experience in the field of marketing or trade marketing

Minimum 5 years spent in FMCG sector already as a brand or trade marketing manager or above

Experience with launching nationwide FMCG brand before

Experienced in presenting to retail customers (e.g. MegaImage, Auchan etc.),

Having worked in close cooperation with sales (e.g. on distribution building)

Able to negotiate and confident English language skills

Gained experience managing 3rd parties

High level of MS Office knowledge

Marketing Manager • Bucharest, Romania