Trade Marketing Manager

Job Location : Bucharest

Role description :

• Responsible for the marketing and trade marketing activities in the region, focusing on Romania with strong cooperation of the Romanian KAM team
• Prepare launch plans for the assigned brands based on local consumer and market diagnoses
• Prepare compelling brand trade story to support listings
• Engage retail customers behind the vision, brand strategy and NPDs with close cooperation of the sales team
• Implement the annual activation plan including media (mainly TV, digital and social media campaigns),
• Localize TV and digital assets from lead country
• Organize tailor made promotions with local agency to support sell in / build distribution
• Develop distribution strategy for the owned portfolio for excellent sales execution
• Define recommended retail standard and promo price
• for own portfolio (pricing strategy)
• Monitor performance vs the defined sell in (Volume, Net sales revenue, EBITDA) and sell out KPIs (Market Share, Distribution, Price) with a constant overview of competitor activities and performance
• Recommend actions based on the learnings during the year / following year to ensure further category and brand growth
• Yearly budget planning and monitoring spend

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