Product Specialist | Romania, Bulgaria, Moldova, Balkan

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About the role

As a Product Specialist (Passenger Cars), your primary responsibility will be to support the localization of our passenger vehicle portfolio in the Romania, Bulgaria, Moldova, Balkan market and other regions designated by the Product Manager. You will work closely with the Product Manager for Romania, Bulgaria, Moldova, Balkan and collaborate with product, sales, marketing, and R&D teams in Europe and China to advance localization efforts. You will play a key role in gathering and analyzing market trends, policy changes, competitor dynamics, and user or partner expectations.

You will be part of the European Product Department, focusing on market, customer, policy, and regulation research, as well as competitor analysis. Our goal is to develop a comprehensive product strategy aligned with our vision and objectives. Your role will be critical in ensuring the successful launch and deployment of products.

As a member of the European Product Department, the Product Specialist (Passenger Vehicles) will report directly to the Product Manager for Romania, Bulgaria, Moldova, Balkan.

Main Responsibilities :

• Responsible for the positioning and launch of relevant BYD models
• Work closely with BYD HQ and EU team; creating product and pricing proposals and managing feedback
• Ensure availability and accuracy of all appropriate product data sources (including technical data) and price lists to Retailers, including both internal and customer-facing materials and sources
• Regularly assess and report on competitor and new entrant market positioning and activities
• Provides ad-hoc reporting and analysis as requested by line manager
• Responsible for product registration and manage COC request
• Support the test drive of marketing activities

Your Profile :

We offer :

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏