Job Description
Location : International | Work Mode : Hybrid
Travel : Frequent International Travel Required
Reports To : CEO
Leads : Sales Director, Revenue Analyst, Category Directors, Business Development Director
Guiding Principles
Live by the organization’s values and culture
Follow health, safety, and environmental policies
Implement and uphold the Quality Management System
Actively improve systems, practices, and performance
Internal & External Collaboration
Internal : Senior Leadership, Legal, Corporate Development, Innovation & Quality, Supply Chain, Manufacturing, R&D
External : Traders, Blenders, B2B / B2C Customers, Trade Partners
Role Overview
The Chief Commercial Officer is responsible for driving international growth of sustainable food products. This includes developing and executing commercial strategies, expanding into new markets, and achieving revenue and brand goals globally.
Accountabilities
Define and execute commercial strategy in line with group objectives
Lead international Sales, Marketing, and Business Development teams
Oversee category leadership and new product launches
Drive digital, trade, and data-led commercial initiatives
Strengthen relationships with partners and customers
Align commercial efforts with supply chain and R&D
Integrate AI solutions to optimize operations
Build and mentor a high-performance commercial team
Key Responsibilities
Design strategies for international market entry and growth
Set performance metrics for sales, customer retention, and conversion
Conduct market research to guide positioning and product strategy
Drive sales targets via strategic partnerships and distribution
Lead product portfolio development and regional customization
Ensure market-aligned pricing, promotions, and positioning
Develop pricing models and P&L optimization plans
Lead customer relationship efforts to ensure loyalty and satisfaction
Oversee marketing and lead generation campaigns
Collaborate cross-functionally for commercial alignment
Drive commercial innovation through AI and analytics
KPIs
Revenue Growth Rate
Gross Profit Margin
Return on Marketing Investment (ROMI)
Market Penetration Rate
Lead Conversion Rate
Customer Satisfaction Metrics
Candidate Profile
Education
Master’s degree in Business Administration, Marketing, or related field
Experience
20+ years in commercial roles, 7+ years in senior leadership
Proven success with sustainable products
Must have experience in agri-food (juices, concentrates, IQF)
Global market experience in US and Europe is required
GCC market experience is a plus
Core Competencies
Technical
Market analysis, international expansion, and pricing strategy
Product lifecycle and category management
P&L management and financial forecasting
Digital marketing, branding, and lead generation
International trade compliance and logistics
Data-driven decision making using analytics
Risk and regulatory compliance
Leadership
Strategic vision and execution
Team alignment and leadership
Leading change and innovation
Talent development and coaching
Collaborative and inclusive approach
Customer-first mindset
Languages
Fluent English required
French, Italian, or Spanish is a strong advantage
Other Requirements
Must be open to hybrid working
Frequent travel expected for international leadership duties
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Officer • Romania