Marketing Business Analyst

About Verifone

For more than 40 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.

Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.

We are growing our Marketing team

We’re expanding our Marketing team and seeking an experienced  Marketing Business Analyst with deep demand generation expertise and outstanding business, analytical, and communication skills to help drive our next phase of growth.

In this role, you will support the marketing team by enhancing campaign performance through improved data collection, tracking, and analytics. You will lead the development and implementation of tracking frameworks, build insightful dashboards and reports, and provide actionable recommendations to optimize marketing effectiveness.

You will play a key role in shaping our lead-to-revenue architecture - owning regional lead targets, lead quality, conversion metrics, and data enrichment strategies. Additionally, you’ll help streamline marketing processes through automation and tool optimization, ensure clean and reliable data, and deliver performance reporting that maximizes campaign ROI.

What you'll do

• Design and execute demand generation strategies and campaign architectures that support business growth, drive lead acquisition, and accelerate pipeline conversion
• Plan and manage campaigns, forecast lead targets, and implement best practices in nurturing, scoring, and conversion optimization across the full customer lifecycle
• Collaborate closely with sales, marketing, and field teams to align lead qualification processes and drive cross-functional performance
• Lead the governance of lead management processes in Salesforce, define SLAs, and train stakeholders to ensure consistent and effective lead handling
• Develop and maintain dashboards, campaign reports, and marketing KPIs to provide visibility into performance and ROI
• Transform data from various systems (e.g., CRM, data warehouses) into actionable insights for sales and marketing teams, ensuring outputs are clean, relevant, and business-ready
• Conduct deep-dive analyses to identify trends, detect anomalies, and inform strategic decisions—beyond just reporting numbers
• Translate business requirements into meaningful, automated reporting tools and ad hoc analyses that support campaign effectiveness, pipeline health, and revenue attribution
• Summarize complex analyses into executive-ready presentations and reports in PowerPoint or Excel; clearly communicate findings to both technical and non-technical stakeholders
• Own and continuously enhance audience-specific dashboards, templates, and reporting structures; optimize email deliverability, landing pages, A / B testing, and lead scoring
• Collaborate on refining reporting methodologies and marketing performance calculations to ensure accuracy and alignment across teams
• Drive marketing data privacy compliance in collaboration with internal Privacy teams, ensuring GDPR and regulatory best practices are followed

Skills and Experience we desire

Our commitment

Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.