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Social Led Growth

Social Led Growth

WP UmbrellaRO
1 day ago
Job type
  • Quick Apply
Job description

Your mission is simple : turn social conversations into sign-ups.

You’ll spend your time where WordPress professionals hang out (Reddit, Facebook groups, LinkedIn, X, Slack communities, etc.) joining discussions, sharing useful insights, and making WP Umbrella part of the conversations that matter. You won’t be spamming. You’ll be educating, helping, challenging bad advice, and building trust . You’ll work closely with our Content Writer and Partnership Manager to stay aligned on messaging, gather insights from the field, and repurpose existing content when helpful.

Your north-star KPI : monthly sign-ups generated through your social and community activity.

About WP Umbrella

WP Umbrella is the infrastructure behind profitable WordPress care plan businesses.

Our mission : give web professionals peace of mind, save hours of manual work, and help them run scalable maintenance businesses without chaos.

Our Values & Working Principles

We’re a small team that cares deeply about quality, kindness, and ownership. We work hard, care about our craft, and trust each other to deliver without micromanagement.

We also believe in life outside of work.

Flexible hours, generous holidays, and a culture of autonomy keep us happy and productive.

👉 We care about impact — not time spent at a desk.

WP Umbrella in numbers

  • 👥 7-person team
  • 🚀 Installed on 50,000+ websites
  • 🥰 3,500+ happy customers
  • 🗓 Founded in July 2021
  • 💵 $110K+ MRR (December 2025)

Your Mission

1. Be the Daily Voice of WP Umbrella on Social Media

  • Stay active in subreddits, agency and freelancer Facebook groups, LinkedIn, X, and relevant online communities.
  • Participate with both branded accounts and your own personality-driven presence.
  • Answer questions, give thoughtful advice, debunk myths, and become a trusted helper.
  • Build relationships with freelancers, agencies, plugin creators, and influencers.
  • 2. Drive Social-Led, Conversation-Driven Growth

  • Monitor conversations about backups, uptime, maintenance workflows, client reports, security, plugins, and hosting.
  • Jump into threads where WP Umbrella naturally adds value.
  • Share real insights to guide people toward trying WP Umbrella without sounding salesy.
  • Track which interactions and platforms generate the most sign-ups, and double down on them.
  • Proactively identify opportunities for “moment marketing” in the ecosystem.
  • 3. Help Shape & Distribute Content

  • Suggest content ideas based on real conversation patterns you observe.
  • Help repurpose blog posts, comments, and community discussions into social snippets.
  • Collaborate with the Head of Content to distribute content across channels.
  • Ensure daily activity stays aligned with company messaging and monthly priorities
  • What Success Looks Like

  • You consistently generate sign-ups through direct community engagement.
  • WP Umbrella becomes a recognized, respected name on Social Media
  • Organic mentions and recommendations increase thanks to your presence.
  • Our voice in communities feels useful, human, and always relevant .
  • The founders and support team no longer need to jump into every discussion because you’re already there.
  • Requirements

    Hard Skills

  • Proven experience driving growth or engagement through social platforms or online communities.
  • Excellent written communication and conversational writing.
  • Strong understanding of Reddit, Facebook group culture, and community dynamics.
  • Comfortable experimenting, testing, and iterating on approaches.
  • Ability to turn conversations into sign-ups without feeling “salesy.”
  • Good understanding of the life of WordPress freelancers and agencies.
  • Soft Skills

  • Clear, empathetic communicator.
  • Enjoy interacting with people online and building relationships.
  • Highly autonomous and proactive — you thrive with freedom and ownership.
  • Bonus Skills

  • Basic design or video editing abilities.
  • Ability to participate in conversations in multiple languages.
  • Benefits

  • 💵 Base salary : $28,200 — total compensation ~ $30,850
  • 🤗 Friendly, supportive team
  • 🏝 100% remote work
  • ⏰ Flexible hours
  • ⛺️ 5 weeks of paid holidays
  • 📒 Monthly remote-work budget
  • 📈 Individual performance bonus & annual collective increase
  • ✈️ Annual team retreat
  • 📚 Learning & training opportunities
  • If you want a role where your personality, curiosity, and communication skills directly grow a SaaS loved by freelancers and agencies — we’d love to meet you.

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