Junior Digital Marketing Manager

Junior Digital Marketing Manager

Timisoara, Romania

About Toluna

Introduction

As the Junior Digital Marketing Manager , you will lead digital user acquisition campaigns to grow our market research panels globally. Your focus will be on acquiring high-quality panelists through various channels like affiliate marketing, co-registration, app campaigns, and direct media buying (Google and Facebook Ads, with the help of in-house experts). You’ll also support user acquisition for specific client projects / You’ll also help us develop an internal project related to monetization.

Responsibilities :

• Plan and manage digital campaigns to recruit qualified panelists across different markets (usually between 8 to 10 markets) managing budgets in the range of £50k–£100k per month
• Plan and manage digital campaigns to recruit users for ad-hoc projects (Client Communities)
• You will develop an internal project related to monetization
• Oversee affiliate and co-registration campaigns, and work closely with teams managing Facebook and Google Ads (nice to have)
• Collaborate with internal teams (Sales, Data, Product, CRM, Design, Helpdesk) and external partners
• Identify new digital channels and partnerships to expand reach
• Monitor and optimize campaign performance to ensure efficiency and high conversion rates
• Use analytics and A / B testing to improve onboarding and campaign results
• Work with designers to create campaign assets
• Report on performance insights and recommendations to stakeholders.
• Support additional Supply team projects when needed (e.g., monetization, gamification)

Required skill set :

Our values :

A cting with Ownership- Demonstrating individual accountability

B ringing a forward mindset- Being action-oriented, bold and entrepreneurial

C ollaborating with Curiosity- Exhibiting teamwork through togetherness

D iscussing openly, committing jointly- Sharing your views openly

E mbracing empathy- Being egoless & caring

What we offer :

At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.

Other benefits :