Data and Analytics Manager

As a Data & Analytics Manager , you will play a key role in fostering collaboration across internal teams and stakeholders, integrating data from multiple verticals to analyze and optimize marketing performance throughout the customer journey. Your work will directly influence business decision-making by delivering tangible reports, insights, and opportunities for improvement.

With a strong focus on data storytelling, you will translate complex data into compelling narratives, creating presentations and reports that clearly communicate the current situation, insights, and strategic solutions. You will also identify opportunities to enhance marketing strategies and customer engagement, ensuring continuous optimization based on data-driven insights.

You will require good communication, organisation and time management skills as leading a team and multi-tasking will be a core part of your role. You will join a dynamic, multi-ethnical fun team that gives everyone a voice, flexibility and right to develop with a can-do atmosphere of mutual support.

YOUR RESPONSIBILITIES

• End-to-end Journey analysis, strategic insights & continual performance improvement program
• Interface to Region Overseas Experience Centre clients to deliver insights, analytics & reporting, integrated across media, content, CRM, social, website, Customer Services.
• Lead the reporting team (BI manager and analysts) to fulfil reporting use-cases for ROS (regional, stream specific and market specific).
• Build consolidated customer journey linking online to offline journey. Identify key touchpoints

and KPIs associated with each touchpoint) across the journey and plan for optimization.

requirements, build cross-stream KPIs and codify each stream’s contribution in customer journey. Consolidated requirements to be passed over to architect or reporting analysts.

with stream owners. Responsible for initial analysis and recommendations for regional and HQ reports.

REQUIRED SKILLS AND EXPERIENCE

companies.

definition of success, etc. and seek a clear understanding of how success will be measured in the engagement.

Introduction

Requirements

Information

Organisation / Department

Job description