Business Analyst Philip Morris

The main aim of the job is to support the Philip Morris Business Unit Team with relevant analysis and insights regarding Nielsen trends, Adult Consumer Distribution, Trade Coverage (Merchandising & Communication), and Consumer Engagement touchpoint platform areas. The role will contribute to the decision-making process related to resource allocation, objective setting, KPI monitoring, and improving the efficiency and effectiveness of commercial initiatives through better targeting and alignment of objectives, selected channels / retail selling points, and consumer profiles.

Responsibilities :

Perform distribution data analysis (Retail Audit, In-Market Sales) to identify Philip Morris performance gaps versus key competitors, highlighting areas to be improved;

Consolidate the retail selling universe for : i. communication platform allocation by brands in focus, ii. tactical programs, iii. Consumer Engagement touchpoint platform; review it and provide the final proposal;

Monitor agreed Key Performance Indicators (KPIs), providing regular analysis, highlighting deviations from initial targets, and proposing corrective solutions;

Support the Sales Forecast process by collecting input from regional teams; prepare sales forecasts considering historical data, latest market information, and stock levels by channel;

Prepare the evaluation of commercial initiative deployment effectiveness by collecting regional feedback (consumers’ and customers’ reactions), highlighting achievements versus targets and key learnings;

Qualifications :

University degree, preferably in Economics / Business Administration / Finance / Computer Science;

Experience in Trade Marketing, Distribution, Marketing and / or Business Strategy & Planning is a plus;

Good understanding of distribution models, Consumer Engagement platforms, Trade and Consumer segmentation tool and Brand framework is a plus;

Good analytical, conceptual, monitoring & reporting skills;

Good presentation and communication capabilities;

Able to provide creative ideas / solutions;

Very good command of business English;

Computer literate - MS Office package, with high focus on Excel and PowerPoint