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Senior Demand Generation Marketing Specialist

Senior Demand Generation Marketing Specialist

Tecknoworks EuropeCluj-Napoca, Cluj County, RO
22 days ago
Job type
  • Quick Apply
Job description

About Us

We are a leading boutique Data & AI consulting firm with a proven track record of helping enterprises unlock the transformative power of their data. As a Microsoft Partner with deep expertise in artificial intelligence, machine learning, and data engineering, we've built our reputation by delivering high-impact solutions that drive measurable business outcomes. Our team combines technical excellence with strategic business acumen, working with forward-thinking companies across industries to accelerate their data-driven transformation journey.

The Opportunity

We're at an exciting growth phase and looking for a results-driven demand generation expert to fuel our expansion. This role is critical to our success - you'll be responsible for generating qualified leads that convert to substantial pipeline and directly contribute to revenue growth. You'll be accountable for marketing-sourced revenue and measurable business impact, not vanity metrics.

Requirements

What You'll Do

Demand Generation Execution

  • Execute multi-channel campaigns : email, LinkedIn, content marketing, webinars, events
  • Leverage AI marketing tools for personalization at scale and campaign optimization
  • Manage and optimize existing marketing automation and CRM systems
  • Collaborate closely with the sales team on lead handoff, qualification, and feedback loops

Technical Translation & Content

  • Partner with the delivery team to transform complex AI / data concepts into compelling business value propositions
  • Create content for different personas (C-Suite, Directors, Technical, etc.) that resonates with C-suite decision-makers
  • Develop case studies, thought leadership, and proof points that build consulting credibility
  • Adapt messaging for different audiences (CEO, CTO, COO, CFO) and industries
  • Performance & Analytics

  • Establish clear metrics and attribution models for long sales cycles
  • Report on marketing-sourced pipeline and revenue contribution
  • Conduct systematic A / B testing and campaign optimization
  • Provide data-driven insights and recommendations to leadership
  • What You Bring

    Required Experience

  • 5+ years B2B demand generation with deal sizes $100K+ (consulting / professional services preferred)
  • Proven track record of generating qualified leads that convert to a substantial pipeline. That includes marketing directly to channel partners.
  • Enterprise marketing experience with PE-backed companies or mid-market firms ($50M+ revenue)
  • AI marketing tools proficiency : ChatGPT / Claude / Perplexity, marketing automation AI, predictive analytics, and personalization platforms
  • US market knowledge and experience with American business culture
  • Technical Skills

  • Content creation
  • Marketing automation platforms and lead nurturing
  • Account-based marketing tools and strategies
  • SEO, content marketing, and multi-channel campaign management
  • Analytics and attribution modeling for complex sales cycles
  • Essential Soft Skills

  • T echnical Translation Expert : Ability to communicate complex AI / data concepts to non-technical business leaders
  • Execution Discipline : Self-organizing leader who sets priorities, defines tasks, and delivers projects on time and on budget
  • Strategic Problem Solver : Structured thinking and systematic approach to challenges
  • Collaborative Partner : Experience working closely with sales teams and handling feedback constructively
  • Critical Thinker : Data-driven decision making with the ability to test hypotheses and iterate
  • Results-Oriented : Comfortable being held accountable for revenue outcomes
  • What Success Looks Like

  • Generate 20+ qualified leads per month that sales accepts and pursues
  • Achieve 15%+ lead-to-opportunity conversion rate within 6 months
  • Contribute to $3-6M+ in marketing-sourced pipeline annually
  • Establish systematic processes for demand generation that can scale
  • What We Offer

  • Opportunity to shape marketing strategy from the ground up
  • Work with cutting-edge AI / data projects and innovative clients
  • Collaborative environment with experienced consulting professionals
  • Flexibility and autonomy to execute your strategic vision
  • Direct impact on company growth and success
  • Ready to own and drive full-funnel marketing strategies that fuel growth?

    Join us and take the lead in building and optimizing high-impact demand generation programs, all within a fast-paced, collaborative environment where your ideas and innovation are welcomed and truly valued.

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    Marketing Specialist • Cluj-Napoca, Cluj County, RO