Brand Marketing Manager

Job Description

Are you ready for an exciting journey? Become a key player in bringing the LEGO® brand, vision, and values to life in LEGO ROBGIS (Romania, Bulgaria, Israel, Moldova)!

We're seeking a passionate and dynamic Brand Manager to join our Marketing team in creating and fostering consumer demand for the LEGO Group by converting consumer, shopper and market insights into compelling, creative, and innovative marketing programs!

We're pleased to share that we offer a hybrid working week arrangement called Best of Both , requiring 3 days in the office / store location and 2 days from home. No relocation assistance is offered for this position.

Core Responsibilities

Translate global Marketing strategies into effective local marketing campaigns that inspire and engage consumers and shoppers in an ever evolving landscape.

Develop and execute high-impact consumer marketing programs that enable the brand to reach its immediate as well as long term sales and profitability objectives.

Develop and implement media strategies, including traditional media & digital.

Ultimately accountable for annual and monthly consumer forecasts for assigned consumer segment. Accountable for marketing budget, planning, and execution.

Prepare for and present theme assortment and supporting marketing activities at key selling-in and collaboration meetings throughout the year.

Focus on driving active share on the category by using insights to launch national initiatives including media, digital, events, in-store, PR and content plans.

Work closely with sales, trade marketing, operations team, agencies and global marketing team.

Do you have what it takes.

In-depth extensive experience of working with a (retail / digital) marketing arena.

High level of marketing understanding and commercial competence.

Experience of developing and delivering impactful regional brand marketing campaigns.

Positive and effective team-player with excellent collaboration & communications skills.

Strong analytical skills with a proficiency in using data to drive business results.

Advanced English language knowledge.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect :

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race / ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.