Job Location : Bucharest, 100% on-site
We are seeking a dynamic and results-oriented Commercial Manager to join our rapidly growing iGaming platform. This dual-role position focuses on driving commercial success and managing customer relationship management (CRM) strategies to enhance player retention, engagement, and lifetime value. You will work closely with cross-functional teams to develop and execute data-driven strategies that optimize both commercial outcomes and customer experiences across the platform.
Key Responsibilities :
Market Analysis : Conduct market research and competitor analysis to inform commercial strategies and spot growth opportunities.
Campaign Management : Develop and manage marketing campaigns that align with business objectives, overseeing their execution from concept to completion.
Financial Oversight : Manage the financial aspects of commercial projects, including budgeting, forecasting, and ensuring ROI targets are met.
CRM Management :
CRM Strategy Development : Develop and execute multi-channel CRM strategies focused on player retention, loyalty, and increasing lifetime value.
Data-Driven Insights : Use advanced data analytics to gain insights into player behaviors, enabling personalized campaigns and communication.
Customer Journey Optimization : Monitor and optimize customer journeys to improve user experience, drive engagement, and ensure maximum profitability.
Performance Tracking : Measure and analyze the effectiveness of CRM campaigns, identifying areas for improvement to boost customer retention and engagement.
Qualifications / Requirements :
Preferred Qualifications :
Manager • Bucharest, Romania