Senior Marketing Campaign Specialist

Why Verifone

For more than 40 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.

Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.

About the role

We are seeking a results-driven Senior Marketing Campaign Specialist with strong analytical, business, and communication skills to lead and optimize demand generation strategies.

In this role, you will serve as a key contributor to the marketing team, responsible for executing, optimizing, and measuring campaigns through the use of marketing systems, dashboards, and tools. You will play a pivotal role in developing and managing campaigns aimed at acquiring new customers while also driving retention and growth within our existing customer base.

You will also oversee the end-to-end demand generation architecture, ensuring effective execution of lead-to-revenue initiatives for our 2Checkout business. This includes designing and managing innovative marketing campaigns, optimizing lead generation efforts across multiple channels, and collaborating with internal teams to track and nurture leads across various touchpoints.

Key Responsibilities :

• Campaign Strategy & Execution :

Develop and implement strategic marketing campaigns to support demand generation, acquisition, retention, and growth goals. Maintain and evolve a scalable campaign architecture aligned with business objectives.

Own the lead lifecycle from generation through conversion. Partner with Sales and Field Marketing to qualify, nurture, and accelerate leads through the funnel using best practices in targeting, segmentation, and content strategy.

Design and deliver dashboards and reports that track lead volume, quality, funnel progression, and ROI. Provide weekly performance updates and actionable insights to stakeholders.

Utilize platforms like Marketo, Salesforce, and Pardot to build campaigns, manage workflows, and enhance data-driven decision-making. Improve tools, templates, processes, and lead scoring models for optimal performance.

Continuously refine campaigns through A / B testing, personalization, landing page optimization, email deliverability improvements, and ongoing performance analysis.

Ensure data accuracy, integrity, and compliance with privacy regulations (e.g., GDPR). Collaborate with the Privacy Office and internal stakeholders to uphold data protection standards.

Act as a key liaison between Marketing, Sales, and Operations teams to align on strategy, improve lead management processes, and drive shared revenue goals.

What makes this role exciting

Skills and Experience we desire

Our commitment

Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.