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Marketing Director - Food, Beverages, Retail
Marketing Director - Food, Beverages, RetailAntal International • Bucharest, Romania
Marketing Director - Food, Beverages, Retail

Marketing Director - Food, Beverages, Retail

Antal International • Bucharest, Romania
În urmă cu 17 zile
Descrierea postului

Job Description

Our Client is one of the largest and most dynamic FMCG groups in Central and Eastern Europe, with a strong presence across food, beverages, and water categories. The group manages a diversified portfolio of high-recognition consumer brands, operating at scale and with significant market share in several segments.

The company combines strong local execution with group-level standards, data-driven decision-making, and disciplined financial control. In Romania, our Client operates as a strategic growth market, with ongoing portfolio development, brand investments, and acquisitions.

The organization is characterized by operational stability, long-term employees, and a balanced approach to performance and work-life integration.

Pipera, Bucharest

office based

The Marketing Director will coordinate the entire marketing organization in Romania, covering all core marketing functions : '

  • Brand management
  • Digital and Media
  • Graphic and Creative Execution etc
  • The role reports directly to the CEO of Romania.
  • The relationship is hands-on, business-oriented, and expects autonomy, structured thinking, and clear accountability from the Marketing Director.
  • This is a country-level Marketing Director role with full ownership of marketing strategy, execution governance, and commercial impact across the Romanian portfolio.
  • The Marketing Director will :
  • Define and own the brand and portfolio strategy across water, beverages, and food categories
  • Lead annual marketing and commercial growth planning
  • Translate strategy into clear KPIs, budgets, and execution plans
  • Manage marketing budgets with full ROI accountability
  • Act as the senior marketing interface towards group stakeholders

This is a strategic and managerial role with strong financial and analytical expectations. Creative execution is delegated and supervised, not owned hands-on; but you display high creativity and the ability to generate innovative, out-of-the-box ideas

  • in this role are :
  • Solid FMCG background in food and or beverages is mandatory
  • Minimum 10 years of marketing experience with brand and portfolio responsibility
  • Proven leadership of teams of at least 5 people, including senior profiles
  • Demonstrated experience in managing marketing budgets, KPIs, and ROI
  • Hands-on exposure to market research tools and data
  • Experience leading New Product Development initiatives end-to-end
  • Strategic mindset combined with operational discipline
  • Ability to work cross-functionally and influence senior stakeholders
  • What you will do

  • Define and implement brand strategies and product portfolio development plans, focused on dynamic market share growth and sales effectiveness
  • Build coherent brand communication and develop brand image in line with strategic objectives and market trends
  • Lead the annual marketing and commercial growth plan across brands and channels
  • Drive campaigns and initiatives that increase sales, conversion, and customer retention
  • Develop and oversee CRM and loyalty programs with clear segmentation and measurable outcomes
  • Optimize digital channels (website, apps, e-commerce, digital campaigns) to improve performance and conversion
  • Define and monitor consumer experience strategy (NPS, CSAT, feedback, insights)
  • Work closely with Sales and Trade Marketing teams, with a strong focus on customer marketing
  • Collaborate cross-functionally with R&D, Production & Logistics, Controlling, Legal, Finance, and other support teams
  • Manage the marketing budget and ensure full accountability for ROI
  • Lead internal marketing teams and external agencies, setting clear goals and performance standards
  • Drive New Product Development (NPD) projects from concept to launch, end-to-end
  • What we are looking for

  • Minimum 10 years of experience in marketing in managing brands or product categories in FMCG.
  • At least 3 years of experience leading teams of 5+ people
  • Proven track record of growing revenue while protecting margins
  • Strong hands-on experience in brand management, CRM, loyalty, performance marketing, and digital
  • Solid understanding of media planning, cooperation with media agencies, channel optimization, and cost efficiency analysis
  • Experience in initiating and leading market research : hypothesis building, methodology selection, insight interpretation, and recommendations
  • Demonstrated expertise in brand positioning and product strategy : brand architecture, value proposition development, audience segmentation
  • Proven experience in New Product Development (NPD) from concept through full market launch
  • Strong financial acumen, including fluency in P&L management , margin analysis, and profitability modeling
  • Analytical mindset with a data-driven approach to decision-making
  • Profile :

  • University degree in Marketing
  • Strong internal drive and self-motivation, with a results-oriented mindset
  • A “mini-entrepreneur” mentality : proactive, business-oriented, and accountable for end-to-end outcomes
  • Courage to challenge the status quo and take calculated intellectual risks
  • High level of autonomy and strong time and priority management skills
  • Initiative and ownership : identifying problems and opportunities without waiting for direction
  • Net salary : ~  20,000 RON net per month
  • Company car provided and other benefits to be discussed
  • Stable workload with balanced work-life environment, with peak periods around launches / acquisitions
  • Please do not apply if you do not have marketing work experience in FMCG, F&B

    Thank you!

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