Job Description
Our Client is one of the largest and most dynamic FMCG groups in Central and Eastern Europe, with a strong presence across food, beverages, and water categories. The group manages a diversified portfolio of high-recognition consumer brands, operating at scale and with significant market share in several segments.
The company combines strong local execution with group-level standards, data-driven decision-making, and disciplined financial control. In Romania, our Client operates as a strategic growth market, with ongoing portfolio development, brand investments, and acquisitions.
The organization is characterized by operational stability, long-term employees, and a balanced approach to performance and work-life integration.
Pipera, Bucharest
office based
The Marketing Director will coordinate the entire marketing organization in Romania, covering all core marketing functions : '
- Brand management
- Digital and Media
- Graphic and Creative Execution etc
- The role reports directly to the CEO of Romania.
- The relationship is hands-on, business-oriented, and expects autonomy, structured thinking, and clear accountability from the Marketing Director.
- This is a country-level Marketing Director role with full ownership of marketing strategy, execution governance, and commercial impact across the Romanian portfolio.
- The Marketing Director will :
- Define and own the brand and portfolio strategy across water, beverages, and food categories
- Lead annual marketing and commercial growth planning
- Translate strategy into clear KPIs, budgets, and execution plans
- Manage marketing budgets with full ROI accountability
- Act as the senior marketing interface towards group stakeholders
This is a strategic and managerial role with strong financial and analytical expectations. Creative execution is delegated and supervised, not owned hands-on; but you display high creativity and the ability to generate innovative, out-of-the-box ideas
in this role are :Solid FMCG background in food and or beverages is mandatoryMinimum 10 years of marketing experience with brand and portfolio responsibilityProven leadership of teams of at least 5 people, including senior profilesDemonstrated experience in managing marketing budgets, KPIs, and ROIHands-on exposure to market research tools and dataExperience leading New Product Development initiatives end-to-endStrategic mindset combined with operational disciplineAbility to work cross-functionally and influence senior stakeholdersWhat you will do
Define and implement brand strategies and product portfolio development plans, focused on dynamic market share growth and sales effectivenessBuild coherent brand communication and develop brand image in line with strategic objectives and market trendsLead the annual marketing and commercial growth plan across brands and channelsDrive campaigns and initiatives that increase sales, conversion, and customer retentionDevelop and oversee CRM and loyalty programs with clear segmentation and measurable outcomesOptimize digital channels (website, apps, e-commerce, digital campaigns) to improve performance and conversionDefine and monitor consumer experience strategy (NPS, CSAT, feedback, insights)Work closely with Sales and Trade Marketing teams, with a strong focus on customer marketingCollaborate cross-functionally with R&D, Production & Logistics, Controlling, Legal, Finance, and other support teamsManage the marketing budget and ensure full accountability for ROILead internal marketing teams and external agencies, setting clear goals and performance standardsDrive New Product Development (NPD) projects from concept to launch, end-to-endWhat we are looking for
Minimum 10 years of experience in marketing in managing brands or product categories in FMCG.At least 3 years of experience leading teams of 5+ peopleProven track record of growing revenue while protecting marginsStrong hands-on experience in brand management, CRM, loyalty, performance marketing, and digitalSolid understanding of media planning, cooperation with media agencies, channel optimization, and cost efficiency analysisExperience in initiating and leading market research : hypothesis building, methodology selection, insight interpretation, and recommendationsDemonstrated expertise in brand positioning and product strategy : brand architecture, value proposition development, audience segmentationProven experience in New Product Development (NPD) from concept through full market launchStrong financial acumen, including fluency in P&L management , margin analysis, and profitability modelingAnalytical mindset with a data-driven approach to decision-makingProfile :
University degree in MarketingStrong internal drive and self-motivation, with a results-oriented mindsetA “mini-entrepreneur” mentality : proactive, business-oriented, and accountable for end-to-end outcomesCourage to challenge the status quo and take calculated intellectual risksHigh level of autonomy and strong time and priority management skillsInitiative and ownership : identifying problems and opportunities without waiting for directionNet salary : ~ 20,000 RON net per monthCompany car provided and other benefits to be discussedStable workload with balanced work-life environment, with peak periods around launches / acquisitionsPlease do not apply if you do not have marketing work experience in FMCG, F&B
Thank you!
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