At Papa in Shape, we create bold, performance-driven content that inspires people to transform their fitness journey. As our Creative Strategist, you’ll be the brain behind the ads : turning data into creative concepts, coordinating production with editors and creators, and pushing out content that doesn’t just look good — it converts.
You’ll be working fully remote with a high-energy team (copywriter, video editors, UGC creators, founders) to produce content that fuels growth, maximizes ROAS, and makes Papa in Shape stand out in a crowded market.
What You’ll Do
Creative Strategy & Performance Alignment
- Turn campaign objectives and KPIs (ROAS, CPA, CPL) into smart creative roadmaps.
- Use customer psychology, Create processes and methods for copymining and competitor research, and competitor insights to shape messaging that hits.
- Work with paid media teams to find the right storytelling angles for Meta, TikTok, YouTube, and Google Ads.
Briefing & Production Oversight
Own the creative briefing process (designers, editors, copywriters, UGC actors).Deliver sharp, structured briefs that speed up execution and kill misalignment.Oversee quality of assets, give clear feedback, and iterate fast.Test multiple formats : UGC, motion, static, multi-frame, interactive.UGC & Creator Strategy
Scout, brief, and manage UGC creators aligned with Papa in Shape’s goals.Build a pool of creators by vertical and scale collaborations.Ensure smooth integration of UGC into ads with the media team.Track UGC performance and double down on what converts.Performance Reporting & Optimization
Apply test-and-learn frameworks to messaging, visuals, and formats.Deliver post-campaign creative reports with actionable insights.Work closely with analytics & media to tie creative directly to business results.Trend Scouting & Innovation
Keep a constant eye on new ad trends, formats, and hooks.Build a swipe file and concept library to speed up ideation.Push bold ideas that differentiate Papa in Shape from the competition.Requirements
Fluent French / EnglishBased in Thailand or willing to relocate in Thailand3–5+ years in creative strategy (e-commerce or agency, performance-driven).Direct response mindset : you know how to make people click, convert, and stay.Fluent in platform nuances : Meta, Google Ads, Motion App, Hyros, Google Analytics, YouTube, Adobe creative, Canva …Collaborative : thrive in fast-paced, cross-functional growth teams.Balanced : mix creative instinct with data-backed decisions.Benefits
100% remote workingFixed monthly CommissionIntensive initial training with expertsTools and training to help you go even furtherThree months of health support provided free of chargeSelf-employed status - Self-employed entrepreneurPackage for relocation