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Last updated: 2 days ago

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Data and Analytics Manager

Randstad RomaniaBucureşti, România

30+ days ago

Job description

As a Data & Analytics Manager , you will play a key role in fostering collaboration across internal teams and stakeholders, integrating data from multiple verticals to analyze and optimize marketing performance throughout the customer journey. Your work will directly influence business decision-making by delivering tangible reports, insights, and opportunities for improvement.

With a strong focus on data storytelling, you will translate complex data into compelling narratives, creating presentations and reports that clearly communicate the current situation, insights, and strategic solutions. You will also identify opportunities to enhance marketing strategies and customer engagement, ensuring continuous optimization based on data-driven insights.

You will require good communication, organisation and time management skills as leading a team and multi-tasking will be a core part of your role. You will join a dynamic, multi-ethnical fun team that gives everyone a voice, flexibility and right to develop with a can-do atmosphere of mutual support.

YOUR RESPONSIBILITIES

End-to-end Journey analysis, strategic insights & continual performance improvement program
Interface to Region Overseas Experience Centre clients to deliver insights, analytics & reporting, integrated across media, content, CRM, social, website, Customer Services.
Lead the reporting team (BI manager and analysts) to fulfil reporting use-cases for ROS (regional, stream specific and market specific).
Build consolidated customer journey linking online to offline journey. Identify key touchpoints

and KPIs associated with each touchpoint) across the journey and plan for optimization.

Work with stream owners (both Daimler and team X) to capture stream specific reporting

requirements, build cross-stream KPIs and codify each stream’s contribution in customer journey. Consolidated requirements to be passed over to architect or reporting analysts.

Contribute to hypothesis building especially cross-stream hypotheses based on conversation

with stream owners. Responsible for initial analysis and recommendations for regional and HQ reports.

Work with global team to deploy the taxonomy and governance principles for customer journey in Region OS markets and special markets, follow-up on challenges and solutions for each market.

Help setup infrastructure for management, expert and stream specific reports by identifying priority touchpoints and standardizing KPIs around those touchpoints.

Hands on, able to capture requirements and work closely with Client and Agency SMEs.

Participate in planning efforts, providing inputs as subject matter expert.

Support multiple projects simultaneously across cross-functional teams.

REQUIRED SKILLS AND EXPERIENCE

Proven work experience in customer journey strategy and analytics for established brands or

companies.

Understand client businesses, their overall goals, objectives, pain points, areas of opportunity,

definition of success, etc. and seek a clear understanding of how success will be measured in the engagement.

Coordinate, plan, and facilitate all internal and external meetings.

Managing conflicts with both internal and external teams and seek satisfactory solutions.

Experience with Google Analytics and Salesforce.

Strong knowledge of reporting and Business Intelligence concepts.

Practical experience with JIRA, Confluence, or other project management & ticketing tools.

Advanced written and spoken English skills.

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