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Head of Marketing & Growth - Romania

Head of Marketing & Growth - Romania

GlovoBucharest, Romania
17 days ago
Job description

If you’re here, it’s because you’re looking for an exciting ride .

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people , paving the way forward together.

Not your usual app . We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique?

Our culture and strong values.

Our career development philosophy.

Our commitment to being a force for good.

We have a vision : Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

We are looking for a seasoned head of marketing who can help grow the Glovo brand while formulating and executing new strategies to acquire new customers in Romania. This person must be highly analytical, a self-starter, results-oriented and able to thrive in an entrepreneurial fast-paced environment.

THE JOURNEY

  • Gas : We work with energy, innovation and passion for what we do. We are committed.
  • Care : We act in the best interest of a sustainable future.
  • Good vibes : We always see the positive side in every situation and act with fairness and honesty with everyone regardless of gender, sexual orientation, religion, and abilities.
  • Stay Humble : We embrace mistakes and feedback to learn from them.
  • Glownership : We roll up our sleeves and get work done no matter our position and level.

WHAT YOU WILL BRING TO THE RIDE

  • Define Glovo’s Marketing strategy for Romania cluster together with the Regional Marketing Director
  • Lead the execution of the marketing plans and track performance on the agreed growth goals
  • Understand local media landscape and define the right mix of digital / non-digital investment to maximize user base growth within the agreed CAC targets
  • Define promotional, pricing and point of sale strategy
  • Manage the cluster marketing budget
  • Create advocacy on the growth playbook among the local leadership team
  • Manage a 3-people team, Marketing lead + Sr analyst + Jr analyst
  • YOU HAVE :

  • Minimum of 5 years of Marketing experience in a similar role at a leading FMCG blue chip company or fast growing tech company
  • Highly analytical and comfortable dealing with high growth and complex business challenges
  • Proven track record of delivering business growth, experienced defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
  • Strong consumer understanding skills
  • Have a deep understanding of paid, owned and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs
  • Deep understanding of digital marketing and TV
  • Fluent in English & Romanian
  • Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

    We believe driven talent deserves :

  • An enticing equity plan that lets you own a piece of the action.
  • Top-notch private health insurance to keep you at your peak.
  • Monthly Glovo credit to satisfy your cravings!
  • Discounts on transportation, food, and even kindergarten expenses.
  • Discounted gym memberships to keep you energized.
  • Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • Enhanced parental leave, and office-based nursery.
  • Online therapy and wellbeing benefits to ensure your mental well-being.
  • Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial / diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

    Feel free to note your pronouns in your application (e.g., she / her / hers, he / him / his, they / them / theirs, etc).

    So, ready to take the wheel and make this the ride of your life?

    Delve into our culture by taking a peek at our and check out our and !

    Create a job alert for this search

    Romania • Bucharest, Romania

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