Marketing Specialist | Romania, Bulgaria, Moldova

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About the Department :

We are looking for a hands on marketing passionate to become our Marketing Specialist who is Romanian and English speaker joining our BYD team based in Romania. It is a very exciting time to join our team as we are fast pace global company in the startup phase in the Romania, Bulgaria, Moldova market. The position will play an important role in supporting the growth of Passenger Car business in the Romania, Bulgaria, Moldova market.

The Marketing Specialist will report directly to Marketing Manager. Be responsible to support execution of all product and brand activities for BYD in Romania.

Key Responsibilities :

• Content Development : create and adapt marketing materials, including brochures, presentations, social media content, email campaigns, and website updates. Including ad hoc translation and text localization.
• Event Coordination : support the planning and execution of events, trade shows, and product launches to engage customers and showcase new models.
• POS Material Management : manage the stock of POS (Point of Sale) materials, including inventory control, logistics coordination, and ensuring timely availability of materials for events and campaigns, also by self-delivery of those materials.
• Digital Marketing : support to online advertising campaigns (Google Ads, social media platforms), SEO efforts, and website performance to maximize reach and engagement.
• Reporting and performance analysis : track, report and present on the effectiveness of marketing efforts to recommend improvements for future initiatives.
• Collaboration : work closely and support PR team, sales teams and BYD Dealers and external agencies to ensure consistent messaging and successful campaign execution.
• Budget Management : assist in managing the marketing budget, ensuring cost efficiency and maximum ROI on campaigns.
• Monitor BYD activities as well as Dealers activities and competitors.
• Be a brand Ambassador, a solid team-player and work always with the Customer in mind.

Key Results :

Your profile :

We Offer :

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air . We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏