Talent.com
This job offer is not available in your country.
Trade Marketing & Exhibitions Specialist (International)

Trade Marketing & Exhibitions Specialist (International)

Carazo Enterprise SLBucurești, RO
1 day ago
Job type
  • Quick Apply
Job description

About the Role :

We’re a premium cigar distributor expanding our trade marketing and events footprint across Europe and the U.S. You will own the end-to-end planning and flawless execution of trade shows, exhibitions, in-store activations, and B2B events. The ideal candidate is a hands-on operator who can turn a brief into a detailed run-of-show, negotiate with vendors, move physical assets across borders, and bring measurable ROI from every activation.

Key Responsibilities

Trade Marketing (B2B / Retail) :

  • Build and execute a trade marketing calendar by market and channel (wholesale, retail, HoReCa, duty free).
  • Plan, produce, and deploy POSM / merchandising (banners, shelf talkers, humidor signage, displays); maintain an asset inventory and replenishment plan.
  • Ensure planogram compliance and optimal shelf visibility; collect photo proofs from field teams and partners.
  • Drive co-op marketing with distributors / retailers (promos, tastings, education sessions) and track results.
  • Coordinate sampling & staff training at key accounts; develop short playbooks and talk tracks.
  • Track KPIs : doors activated, shelf facings gained, POSM coverage, cost per activation, and incremental sales.

Exhibitions & International Events :

  • Own the full cycle : brief → budget → timeline → vendor sourcing → design coordination → production → logistics → on-site management → teardown → post-show reporting.
  • Manage booth design & production (coordinate with designers / builders; ensure brand guidelines, materials, lighting, power, safety).
  • Run logistics : international freight, customs paperwork (ATA Carnet where applicable), insurance, storage, install / dismantle (I&D), and return shipping.
  • Source and negotiate with exhibition organizers, contractors, booth builders, hostesses, AV, catering, and staffing; issue SOWs / POs; control budgets.
  • Implement lead capture (badge scanners, forms), integrate with CRM, and lead post-show follow-up with Sales.
  • Produce post-event ROI reports (leads, opportunities, orders, CPL / CPA, qualitative insights).

    • Project Management & Compliance :

  • Maintain critical paths, Gantt / timelines, and weekly status with risks / mitigations.
  • Create and maintain standard toolkits : run-of-show, master checklist, vendor list, asset tracker, packing lists, and on-site “booth bible.”
  • Ensure compliance with venue regulations and category rules relevant to tobacco product displays and sampling (by market).

    • What Success Looks Like (KPIs)

  • Events delivered on time and within ±5% of budget.
  • Lead and opportunity targets met per event; CPL / CPA tracked and trending down.
  • POSM coverage and shelf visibility increased in priority accounts; photo proofing 100%.
  • Zero critical compliance incidents; 100% of post-event reports submitted within 5 business days.

    • Requirements

  • 3+ years in trade marketing and / or exhibitions / event management with demonstrable end-to-end ownership of international shows (EU experience required).
  • Strong vendor management & negotiation; proven budget control for multi-country projects.
  • Fluent English (C1+). Additional languages are a plus (Spanish, German, Polish, Romanian, Ukrainian, Serbian, Lithuanian, Latvian, or Russian for vendor liaison).
  • Solid working knowledge of project tools (Asana / Trello, Google Sheets / Excel, Docs / Slides) and basic artwork handling (Adobe / Canva) to traffic edits to designers.
  • Comfortable with travel across Europe (and occasionally the U.S.); capable of managing long show days and physical booth work when needed.

    • Eligibility & location (strict) :

  • Current residence in Ukraine, Serbia, Romania, Poland, Lithuania, or Latvia.
  • Able to enter the EU visa-free or hold a valid multiple-entry visa / work permit with ≥12 months remaining validity.
  • Must be of legal age to work with tobacco category promotions in your country.

    • Nice to Have :

  • Experience in premium / luxury or tobacco / spirits categories.
  • Familiarity with ATA Carnet, temporary imports, and exhibition logistics paperwork.
  • Experience setting up scalable event systems (templates, checklists, reporting frameworks).
  • Basic understanding of CRM (HubSpot / Salesforce) and lead workflows.
    • Create a job alert for this search

    Marketing Specialist • București, RO

    Related jobs
    Marketing Specialist | Romania, Bulgaria, Moldova

    Marketing Specialist | Romania, Bulgaria, Moldova

    BYD EuropeBucurești, București, RO
    Quick Apply
    As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new e...Show moreLast updated: 30+ days ago
    Brand Manager Beauty

    Brand Manager Beauty

    INTERBRANDS ORBICOBucuresti, B, RO
    As a Brand Manager in the Beauty Category, you will work with some of the industry’s most iconic brands, driving their growth and awareness to new heights. Collaborating across all levels and depart...Show moreLast updated: 30+ days ago
    Key Account Specialist

    Key Account Specialist

    BYD EuropeBucurești, București, RO
    Quick Apply
    As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new e...Show moreLast updated: 30+ days ago
    Head of Growth Marketing - 25091201

    Head of Growth Marketing - 25091201

    Remotely TalentsBucharest, Bucharest, .RO
    Quick Apply
    With 2+ years of development behind them and a strong global team of developers and designers, they are now preparing for a. Meta, Google, email, social media).Performance Marketing & Analytics.Own ...Show moreLast updated: 15 days ago
    Influencer Marketing Specialist - Freelancer Role

    Influencer Marketing Specialist - Freelancer Role

    indaHashBucharest, RO
    Quick Apply
    Influencer & Client Relations department connects Influencers from different social media platforms with global brands to deliver spectacular campaigns conducted all over the world! It...Show moreLast updated: 8 days ago
    Trade Finance Professional

    Trade Finance Professional

    Euro Exim BankBucharest, Bucharest, RO
    Quick Apply
    About the Role : Euro Exim Bank, an award-winning global financial institution is seeking freelance-based professionals who are truly Passionate About Sales. Your main task is to attract new clients ...Show moreLast updated: 30+ days ago
    Product Marketing B2B

    Product Marketing B2B

    PRAGMATIKEBucarest, Central Hungary, Romania
    Quick Apply
    Fully remote, EU timezone (CET + / - 2hours).English is mandatory; French is a plus.Cloud Computing / Distributed Systems / AI - European Saas. We are hiring at Pragmatike to expand our team and drive...Show moreLast updated: 5 days ago
    Head of Growth and Marketing

    Head of Growth and Marketing

    Shae GroupBucharest, Bucharest, RO
    Quick Apply
    We are a global AI-first technology and services company, pioneering solutions in health, wellbeing, education, and performance across multiple verticals. From ShaeWellness to BioSync, from Learn360...Show moreLast updated: 1 day ago
    Marketing Manager – Car Sales

    Marketing Manager – Car Sales

    Klass Wagen GroupOtopeni, Județul Ilfov, RO
    Quick Apply
    They are all part of the Klass Wagen story.We thank every member of our team for their effort on putting the customer first and delivering excellent service. We are looking for an experienced.The id...Show moreLast updated: 17 days ago
    Senior Marketing Specialist

    Senior Marketing Specialist

    TotalSoftVoluntari, Ilfov, RO
    Quick Apply
    Senior Marketing Specialist-ul va avea un rol esențial în definirea și implementarea inițiativelor de marketing ale companiei, contribuind strategic la consolidarea pozițio...Show moreLast updated: 30+ days ago
    Product Marketing B2C

    Product Marketing B2C

    PRAGMATIKEBucharest, Romania
    Quick Apply
    Fully remote, EU timezone (CET + / - 2hours).English is mandatory; French is a plus.Cloud Computing / Distributed Systems / AI - European Saas. We are hiring at Pragmatike to expand our team and drive...Show moreLast updated: 5 days ago
    Head of Growth Marketing

    Head of Growth Marketing

    FlowX.AIBucharest, Bucharest, RO
    Quick Apply
    AI we are building the engine for the next generation of cognitive enterprise systems.We believe enterprise software matters - because it is the software layer our world runs on.From banking and en...Show moreLast updated: 11 days ago
    Marketing Manager – Car Sales

    Marketing Manager – Car Sales

    Klass WagenOtopeni, Romania
    Quick Apply
    They are all part of the Klass Wagen story.We thank every member of our team for their effort on putting the customer first and delivering excellent service. We are looking for an experienced.The id...Show moreLast updated: 19 days ago
    Trade Marketing Trainee

    Trade Marketing Trainee

    HenkelBucharest, Bucharest, Romania
    The position also assists with basic analysis, store visits (store checks), and feedback collection, contributing to the implementation of trade marketing initiatives and the team’s day-to-day proj...Show moreLast updated: 23 days ago
    Sales Representative Modern Trade

    Sales Representative Modern Trade

    INTERBRANDS ORBICOBucuresti, B, RO
    Vrei un job care te pune în mișcare și te conectează cu oamenii?.La Interbrands Orbico, fiecare zi înseamnă energie, networking valoros și provocări care te țin în mișcare! Nu te așteaptă un birou ...Show moreLast updated: 16 days ago
    International Account Manager

    International Account Manager

    LeadgencyBucharest, Romania
    Quick Apply
    Are you experienced in implementing and coordinating projects in the dynamic world of market research and / or lead generation. Do you thrive in the fast-paced world of market research and have knowle...Show moreLast updated: 30+ days ago
    Native Ads Media Buyer for Schrodinger's Team

    Native Ads Media Buyer for Schrodinger's Team

    TalentInBucharest, Bucharest, .RO
    Quick Apply
    Main verticals : iGaming, Affiliate Marketing, Online Dating, FinTech, Apps.Expertise : Affiliate, Media Buy, Product / Project, Sales / Bizdev, Finance, Operations, Payment, Web development, iOS ...Show moreLast updated: 30+ days ago
    Specialist Trading Gaze Naturale

    Specialist Trading Gaze Naturale

    E-INFRABucuresti, RO
    Quick Apply
    E-INFRA este unul dintre cele mai puternice grupuri romanesti, cu o activitate de peste 28 de ani.Prin intermediul companiilor parte a grupului, E-INFRA activează in arii precum infrastructura...Show moreLast updated: 30+ days ago