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Marketing Operations & Data Analyst (f / m / d)

Marketing Operations & Data Analyst (f / m / d)

ThinkprojectBukarest, RO
15 days ago
Job description

Introducing Thinkproject Platform

Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.

By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem. As a Marketing Operations & Data Analyst, you will drive data-driven decision-making within our Digital team. We are a fast-growing European SaaS player in the construction space, seeking a hands-on, results-oriented professional to optimize marketing performance and improve sales processes. Beyond crunching numbers, you will be a data evangelist, enabling teams to make informed decisions. With experience in an international B2B environment, you confidently engage with colleagues worldwide to share insights and drive change. Reporting to the Director Digital, you’ll work closely with Marketing and Sales, leveraging a modern tech stack and advanced demand generation and attribution models.

What your day will look like

Key Responsibilities : Reporting & Analytics

  • Support and monitor existing performance marketing metrics, identify areas for improvement, and develop new metrics that inform decision-making across the organization
  • Assess campaign performance and analyze attribution across touchpoints, optimizing for maximum ROI across various channels and regions
  • Enable marketing team members to take better decisions
  • Develop data visualizations and reports that are informative and easily understood
  • Execute monthly reporting for the Marketing as well as Management team

Marketing & Sales Operations

  • Define follow-up and tracking processes of leads in Salesforce to create transparency from lead creation to opportunity
  • Closely monitor lead follow-up and collaborate with Sales (Operations) to ensure process diligence
  • Ensure smooth data flow within the MarTech Stack
  • What you need to fulfill the role

  • Highly organised, hands-on, detail oriented and able to prioritise requests under time pressure
  • Strong analytical brain, with quick ability to act and optimize on the insights
  • Sense of urgency, flexibility to adapt plans and take action. Preference for a busy atmosphere where every day is different
  • Advanced English language skills. German, French or Spanish are a plus
  • Minimum of 2-3 years experience in a marketing role within a SaaS company
  • Significant experience with : Salesforce is a must, Marketing Automation (ideally Marketo), Google Analytics / GA4, Power BI
  • What we offer

    Health Days I Lunch 'n' Learn Sessions I Women's Network I LGBTQIA+ Network I Demo Days I Coffee Chat Roulette I Ideas Portal I Free English Lessons I Thinkproject Academy I Social Events I Volunteering Activities I Open Forum with Leadership Team (Tp Café) I Hybrid working I Unlimited learning

    We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.

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    Data Analyst • Bukarest, RO

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