Product Manager | Romania, Bulgaria, Moldova, Balkan

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About the role

BYD is currently seeking a Product Manager (Passenger Cars) to work from our Romania, Bulgaria, Moldova and Balkan based in Romania.

As the Product Manager (Passenger Cars), your main responsibility is to lead and facilitate the localization of our passenger car portfolio in Romania, Bulgaria, Moldova, Balkan market. You will actively coordinate with the product, sales, marketing, and R&D teams in Europe and China to provide valuable feedback on market trends, policy changes, competitor tendencies, and expectations from users or partners. Your role will also involve managing product localization programs to ensure a smooth product launch and successful deployment.

The European Product Department focus on market, customer, policy, regulation research, and competitor analysis to develop a comprehensive product strategy that aligns with our vision and goals. We aim at creating an impactful European NEV portfolio that exceeds user and market expectations, while ensuring that all regulatory frameworks and business requirements are met.

As a member of the European Product Department, the Product Manager (Passenger Cars) will report to EU Product Manager (Passenger Car) and Deputy Country Manager Romania, Bulgaria, Moldova.

Main Tasks and responsibilities :

• You will take the lead in product localization projects in the Romania, Bulgaria, Moldova, Balkan market. This will involve identifying market requirements and uncovering consumer insights that will help us develop products that meet the needs of our target audience.
• Manage product demands from various stakeholders, including user groups, dealers, and local authorities or associations. To achieve this, you will collaborate with cross-functional teams, including R&D, sales, business planning, and marketing, to convert the demands into product implementations that align with our product strategy.
• Manages local product campaigns, such as test-drive events and customer clinics, to help refining our product proposition, and raise awareness of our products and generate interest among potential customers.
• Develop and manage the regional product team, ensuring that the team is aligned with local business expansions and has the necessary skills and resources to support our product localization efforts in the local market.
• Support the product marketing team with local market, consumer analysis, and competitor benchmarking, providing valuable insights that will help us develop effective marketing strategies for our products.
• Support other local activities at the early stage of (pre-) launches of new passenger car models in Europe. By doing so, you will help ensure that our products meet all relevant regulatory frameworks and business requirements.

Ideal candidate profile :

Benefits :