Product Specialist
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
Key Responsibilities
Product Sales Performance
Conduct in-depth market research to understand the competitive landscape, pricing dynamics, incentive policies, and consumer behavior within Romania and Bulgaria passenger car market.
Provide actionable local market and competitor analysis, including pricing reports and benchmarking, to support effective pricing strategies.
Prepare segment and product analyses for BYD models to identify trends and opportunities for enhanced market positioning.
Interpret data and translate insights into actionable recommendations.
Product Launch
Coordinate pre-launch activities by aligning with the internal teams (marketing, PR, sales, network development) and external stakeholders to ensure timely delivery of all required assets and approvals.
Facilitate cross-functional communication to maintain transparency and ensure a smooth, on-schedule product introduction.
Product Localization
Monitor market dynamics, policy developments, and industry trends in real time to identify risks and opportunities for localized product positioning.
Coordinate with cross-functional teams (R&D, sales, supply, compliance) to convert input from users, dealers, and authorities into regionalized product adaptations.
Required skills, qualifications and experience
Bachelor's degree in Automotive Engineering, Business Administration or a related field is a plus
At least 5 years of professional experience, including a minimum of 3 years in product management, engineering, or marketing within the automotive or mobility industry.
Oral / written fluency in English, Chinese would be a plus
Strong data collection and analytical skills, with the ability to extract and present critical insights.
Excellent communication and presentation skills with an analytical mindset.
Ability to collaborate effectively in a multi-national, cross-functional environment.
Able to prioritize and work proactively with efficient time management skills.
Results-oriented, with a hands-on approach and strong motivation to meet deadlines and deliver outcomes.
Valid driving license B is a plus
We Offer:
Competitive remuneration based on performance and experience.
Opportunities for department and company-wide team building events.
A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.