Regional Marketing Manager Romania & Italy

Apex Alliance is a hotel development and management group headquartered in Vilnius operating across Europe. Our group develops repositions and operates hotels under leading international brands including Hilton Radisson and Marriott International. We collaborate with teams in our managed properties forge lasting partnerships with investors and property owners to create and operate successful hotel projects.

As of 2026 Apex Alliance operates 17 hotels across 6 European countries with many more properties in the pipeline. With a courageous team thriving properties and a growing number of successful projects we invite you to join us in shaping the future of hospitality and building business success together.

About the role

You will be the marketing backbone for our 6 hotels in Bucharest Romania and 1 hotel in Venice Italy (with more to open soon). Your job will be to supervise the marketing activities and KPIs and to make sure every hotel in your region has marketing people and practices that work.

This is a role for someone who enjoys being the person hotels call first - coach quality bar and problem-solver in one.

What youll do

Act as the first line of marketing support for hotel teams: channels campaigns tools brand platform know-how for Hilton and Marriott hotels;

Visit your hotels regularly - run marketing audits on-site agree action points and follow through;

Coach and develop on-property marketers; onboard new ones to our standards and build them into a community not solo operators;

Implement marketing standards across the region and across brands: channel hygiene brand compliance campaign processes;

Coordinate brand (franchisor) requirements and audits;

Guide annual marketing planning and budgets with each hotels GM and marketer (across all outlets: restaurants bars SPA and M&E);

Work with vetted agencies and freelancers from our shared partner network: help hotels brief well evaluate delivered work escalate when quality slips;

Collect and report the regions marketing performance data on an agreed rhythm; step in to keep marketing running when a hotel marketer is on leave or a position is vacant;

Support recruitment of hotel marketers together with GMs and the marketing team lead.

What we expect

3 years of hands-on multi-channel marketing experience; hospitality or multi-site background is a strong plus;

Working knowledge of hotel brand platforms and programs (Hilton / Marriott) - or the ability to master them fast;

Being a natural coach: teach give clear feedback and help other people improve;

Being structured and self-sufficient - youll be hands-on with the hotels in your region spending your time where they are not behind a desk at HQ;

Languages: Romanian and English fluent Italian would be an advetage;

Readiness to travel regularly across Romania and Italy.

What we offer

• Leisure stay rates within our portfolio as well as Hilton Honors and Marriott Bonvoy Team Member rates;
  
• Private health insurance;
  
• Meal tickets;
  
• A role with real influence - you help shape the marketing strategies of every hotel you support build best practices for the region and see them come to life across properties;
  
• A growth culture: 86% of employees aim to grow inside the organisation from entry level to leadership;
  
• A collaborative culture: an open team of "bold and curious professionals" who are invited to challenge the status quo;
  
• A growing portfolio - as new properties join the region your scope and experience grow with them;
  
• International team brand-side exposure to the worlds biggest hotel groups travel across some beautiful properties.
  

Employment Type : Full Time
Experience: years
Vacancy: 1