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Key Account Manager C&C and Distributors

Key Account Manager C&C and Distributors

JACOBS DOUWE EGBERTSBucharest, RO
17 days ago
Job description

Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's : unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

When you grow, we grow, and the coffee & tea grows.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!

Find out more at

Job Description

The Key Account Manager Traditional Trade & C&C is responsible for developing commercial relationships and driving business growth within traditional distribution accounts and Cash & Carry chains. This includes negotiating and overseeing commercial contracts, implementing promotional plans, and monitoring performance indicators.

This role reports directly to Sales Manager Alternative Channels.

CLIENT RELATIONSHIP MANAGEMENT (TRADITIONAL TRADE & C&C)

  • Manages contractual relationships with 4 regional distributors and Cash & Carry accounts.
  • Negotiates and signs commercial agreements within internally approved limits.
  • Ensures proper implementation of contract terms : pricing, payment terms, discounts, promotions.
  • Monitors compliance with contractual deadlines and proposes corrective actions when needed.
  • Proposes customized commercial conditions for each partner (e.g., payment terms, credit limits, promotional activities).

PROMOTIONAL PLANNING & EXECUTION

  • Defines, plans, and oversees the execution of promotional activities for relevant product ranges.
  • Ensures proper implementation of the promotional calendar in C&C outlets and the distributor network.
  • Evaluates promotional effectiveness and prepares reports with optimization recommendations.
  • Works closely with the Shopper Marketing team to align promotional plans.
  • SALES MANAGEMENT

  • Develops weekly / monthly / quarterly sales estimates and accurate forecasts.
  • Monitors performance against sales targets and proposes corrective actions when needed.
  • Identifies growth opportunities within the existing client portfolio.
  • Ensures product shelf visibility and actively monitors own brand vs. competitors.
  • Proposes tailored activations to support brand performance in key locations.
  • INTERNAL COORDINATION & REPORTING

  • Tracks weekly and monthly : stock levels, sales, collections, promotional activities.
  • Acts as liaison between clients and internal teams (logistics, marketing, finance, customer service).
  • Coordinates and facilitates essential information flow to ensure smooth operations.
  • Monitors competitor activity and proposes counterstrategies.
  • Qualifications

    Working at JDE Peet’s is hands-on, giving you an opportunity to leave your mark. We are a fast-paced company on a mission. Our focus demands high-energy people who think fast and act quickly. If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE Peet’s.

    For this role we’re looking for someone who has the following skills and experience :

  • Bachelor's degree – preferably in Economics, Marketing, or related fields.
  • Minimum 3–5 years in FMCG, in a similar role.
  • Proven experience managing distributor and / or C&C network relationships.
  • Advanced knowledge of MS Excel and PowerPoint.
  • Experience working with sales targets and promotional planning.
  • Key Competencies :

  • Excellent negotiation and communication skills.
  • Analytical thinking and results orientation.
  • Initiative and autonomy in decision-making.
  • Ability to prioritize and organize efficiently.
  • Good command of English (written and spoken).
  • Additional Information

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